Marketing Manager

We are seeking a Marketing Manager to lead and execute marketing strategies for our next-generation AI-based EdTech and Labour Compliance solutions. This is an exciting opportunity for a results-driven marketer with experience in digital marketing, brand building, and growth initiatives in enterprise or startup environments.

• Marketing Strategy: Develop and implement marketing plans aligned with company objectives and product positioning in Education & Labour Compliance domains.

• Brand Management: Build and strengthen the company’s brand presence across India, positioning us as a thought leader in AI-driven solutions.

• Demand Generation: Drive lead generation, campaigns, and initiatives that contribute to customer acquisition and revenue growth.

• Digital & Content Marketing: Manage digital channels, social media, content creation, and PR to enhance product visibility and engagement.

• Product Marketing: Collaborate with product and technology teams to translate product features into compelling marketing messages and campaigns.

• Analytics & Reporting: Monitor marketing performance, optimize campaigns, and report on ROI, KPIs, and impact on business growth.

• Stakeholder Collaboration: Work closely with sales, business development, and leadership teams to align marketing strategies with business goals.

• 5–8 years of experience in marketing, preferably in SaaS, EdTech, or enterprise product businesses.
• Hands on experience in SEO, Paid Marketing and Performance Marketing.
• Must know how to generate leads through marketing activities (Organic & Paid).
• Must have experience in planning & executing events/conferences and trade shows.
• Proven track record in digital marketing, branding, demand generation, and product marketing.
• Experience in managing campaigns end-to-end and driving measurable business outcomes.
• Strong analytical skills with the ability to leverage data for marketing decisions.
• Excellent communication, leadership, and collaboration skills.
• Experience with AI-driven platforms, SaaS, or technology products is a plus.